Online Reputation Management is a process for consistent monitoring an individual or company brand visibility on the internet. ORM plays a important role in the present world with the invent of blogs, social networks, online forums and other sites which are related to sharing views and comments.
Online Reputation Management is also known as ORM. Online Reputation Management is a process for consistent monitoring an individual or company brand visibility on the internet. ORM plays a important role in the present world with the invent of blogs, social networks, online forums and other sites which are related to sharing views and comments. Online Reputation is linked with negative reviews and comments made on internet.
Negative reviews and comments is made by an unsatisfied customer or a competitor. ORM helps to maintain a reputation of a person, brand or business on the internet and reduces negative contents, comments, reviews and improves the positive visibility of the individual or brand on internet.
Search Engines searches and crawls your company name, keywords and brand names. We need to find out where your company name is scammed and the contents used under scam. After complete research we need to make list of sites where your company name has been scammed.
Make a list of keywords or phrases which are creating problem for your company on local search engines. Note the list of keywords and phrases which you have researched in the first step. Make sure that you have listed in the similar manner that showed up in the research page. List words or phrases which has been used in complaint forums or campaigns against your brand name
Develop Content Strategy
Development of content strategy play a important role in reputation management. Now you have to build your content strategy based on the keywords, blogs, posts and articles. The content has to be prepared in a format, which has to defend you against the negative comments or postings made on your company.
Implement Social Media and Blogging
Based on research, keywords and contents analysed now you have to implement it into blogs and social media sites. Implementing plays major and it has to be done with quality content and attractive campaigns. Regular campaigns and updating of blogs will help to increase your reputation management.
Being Proactive and Responding Promptly
Now your campaigns and blogs will be live so instant reply is required from you end. Consistent monitoring of the campaigns and blogs is required which builds good impression on your company.